TENNIS: USTA and Evian Natural Spring Water Extend Twenty-Two Year Partnership
March 31, 2008
WHITE PLAINS, N.Y., March 31, 2008 -- The USTA today announced that Evian Natural Spring Water will extend its twenty-two year partnership with the US Open and remain the"Official Bottled Water of the US Open"through 2012. Beginning in 2008, the partnership will expand to include sponsorship of the Olympus US Open Series for the first time and Evian will become the"Official Bottled Water"of each of the Olympus US Open Series tournaments held in the United States. One of the most tenured US Open sponsors, Evian's on-site presence at the US Open will feature a promotional booth for fans and a designated"Evian Day"during the tournament. Evian will remain the exclusive water sold on-site and in-stadium presence will include branded on-court coolers and signage in Arthur Ashe Stadium and Louis Armstrong Stadium. The inaugural partnership with the Olympus US Open Series will make Evian the"Official Bottled Water of the Olympus US Open Series"and the"Official Bottled Water"at each of the seven Olympus US Open Series tournaments held in the United States -- Bank of the West Classic in Stanford, Calif.; Countrywide Classic in Los Angeles; East West Bank Classic in Carson, Calif.; Indianapolis Tennis Championships in Indianapolis, Ind.; Legg Mason Tennis Classic in Washington, D.C.; Pilot Pen Tennis in New Haven, Conn.; and Western , Southern Financial Group Masters in Cincinnati, Ohio."We are thrilled to extend our 22-year partnership with Evian at the US Open and to expand it to include the Olympus US Open Series,"said Pierce O'Neil, USTA Chief Business Officer."Evian's long-term commitment to the US Open is a testament to the strength of the tournament as a marketing platform and partner.""Our continued investment within the tennis industry attests to Evian's commitment to the sport and to tennis fans everywhere,"said Jeff Caswell, Vice President of Marketing for Evian North America."We're particularly excited about the multitude of opportunities the expanded Olympus US Open Series sponsorship provides us to interact with our customers and further extend the brand. Additionally, we are thrilled to continue our relationship with James Blake who has become part of the Evian family."Evian has also extended its endorsement deal with James Blake, marking its third year of supporting Blake. # # # About Evian Natural Spring Water: Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey. Today, Evian is a brand of Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the natural spring water for those, including many of Hollywood's elite, who like to treat themselves to the very best. About the USTA: The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with 720,000 members, it invests 100% of its proceeds in growing the game. For more information on the USTA, log on to usta.com. For more information contact: Rita Garza, Director, Public Relations, USTA
(914) 697-2223; Garza@usta.com
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